Our Director Business Development Christian Bünder was a guest in the second edition of the #Partnermarketing Podcast of Ingenious and exchanged views with Tobias Rast, about the current challenges of the affiliate industry and the cooperation between belboon and Ingenious.
Christian shares insights about the reasons for the migration to the system from Ingenious and reports on his learnings during the changeover and the problems that arise during the implementation of such a large project during normal day-to-day business.
Next, Christian and Tobias take up the topic of Conversion Tracking and analyse the current challenges of the industry. Here Christian also talks about belboon’s role as an Affiliate and Performance Marketing Network, and how to deal with the requirements of Advertisers and Publishers, such as security and privacy in tracking.
Consent Management Platforms (CMP), as a very current and complex topic, is also an important point in this edition of the #Partnermarketing Podcast. Christian reports here about his experiences of how affiliate networks can adapt to the changing conditions in tracking in the future and how to meet the demands of all stakeholders involved.
Exciting topics – so it’s worth listening! If you would like to listen to the podcast in full length, you will find it under the following links:
About belboon GmbH
With around 1,800 partner programs and 80,000 publishers from around 50 nations, the belboon GmbH is one of the leading performance networks in the D-A-CH market. Every year belboon generates more than 2,5 million transactions. Companies of different sizes trust the international experienced account management and the market leading technology of the performance marketing network. belboon offers the possibility to use modern tracking technologies, interfaces for external partner, and works with automated, data based technologies such as retargeting or programmatic-advertising. The belboon GmbH was founded in 2002, is based in Berlin and part of the detailM group since 2018.
About Ingenious Technologies AG
Ingenious Technologies is a leading independent marketing technology provider. With the cloud-based Ingenious Partner Marketing platform, companies across all industries can aggregate, structure, enrich and analyse all marketing data collected. Thanks to real-time processing and a high level of automation, reliable data sets are available for clients to make agile marketing decisions. Through its in-house R&D team, as well as international Customer Excellence team, which manages clients worldwide from its headquarters in Berlin, Ingenious Technologies secures its success through constant innovation and proximity to the market.