Yokono, a Spanish brand present in more than 30 countries, starts a new international collaboration with belboon. Vanesa Minaya, country manager has full confidence in the performance marketing strategies: “With the help of belboon’s smart technology and user insights, Yokono will now be able to effectively manage its marketing activities with full transparency and maximum control on a European level“.
This collaboration begins in conjunction with its most innovative campaign “Dare to shine”. In it, the brand encourages every woman to shine by being herself, with her personality, history and imperfections that make her unique. There is always a Yokono perfect for you, for your feet, for your day-to-day life.
Yokono has always been dedicated to the joy of making footwear that makes life easier and adapts to the wearer. Their shoes are of the highest quality, made of leather and quality materials. Designed and tested so that they are comfortable and so that they can be fully used and enjoyed.
To achieve this, they carry out a personal and careful process from start to finish… From the pencil sketch of their designers to the photography sessions, to show their full potential.